The
Internet is a vital part of the hospitality industry.
Its incorporation into hotel processes such as reservations,
extranets like Travelocity and web sites has been
swift and effective. Carol Verret noticed that while
most of the revenue generating processes of the
other revenue centers of the hotel have incorporated
e-tools, the sales process has lagged behind.
The
Internet offers so many valuable tools for you to
use in prospecting for new business. Special sites
are also available that make the process of prospecting
so much faster and more efficient. Carol’s
seminars and consultations stress this and so here
are online modules that will guide you through a
new methodology, incorporating e-tools, to make
yours sales efforts more effective.
Individual
employee access, good for a period of 30 days, is
available for $109.
The
three modules in this first course, of a three part
series, deal with Prospecting.
| 1.
Developing Client Profiles: |
| |
This
module will demonstrate how to be more efficient
in locating viable new business by market segment,
using tools you may not have thought of before. |
| 2.
What’s Up In the Backyard: |
| |
Here we demonstrate how to effectively penetrate
your own "backyard" without walking
from door to door or using general directories.
Zero in on those prospects in your backyard
with the true potential to give you business. |
| 3.
Prospecting by Market Segment: |
| |
In
this module we give you internet tools you can
use to locate and qualify new business by market
segment. There are sites to visit that can provide
leads for you and your hotel in every segment
from Corporate to Government, including all
of the sub segments within the SMERF market. |
Carol
invites you to participate in the first of this
series of online sales training modules. These modules
are designed to give you real tools that you can
use. They will emphasize the new reality of hotel
sales, the e-world that we live in, and how you
can incorporate online tools to increase your chances
of success in hotel sales.
|
